Healthworks

Marketing Analysis - SWOT Strengths:The vision of HealthWorks is to introduce traditional Chinese medicine to the familiar, so HealthWorks mainly located interior close to of the MTR stations which are the most convenient public conveyance of title in Hong Kong (The Information Services division HKSAR, 2008, P.1-2). For the products, HealthWorks provides a commodious range of product options to draw and quarter divers(prenominal) kinds of the customers, such as soup, herbal tea and herbal jelly, and so on On the otherwise hand, HealthWorks cooperated with Coca-Cola to produce the ready-for-drink products which mostly sold at supermarkets and convenient shops. As Coca-Cola is a trendy cross shoot which deeply engrave on young peoples mind. So this cooperation can retrace up an association take to the young people that HealthWorks as well as is a trendy brand and give them confident to commit their products. And Coca-Cola is a well-known brand, it can help Health Works to produce its brand and products effectively. Weaknesses: at a lower place the digital years, Post-80s generation constantly receives and touches news or training through internet and television. However, we cannot see HealthWorks strive to promote their alliance and products via those channels.

Firstly, the information and pictures of their official websites are more traditional that cannot attract people to surf the website, especially Post-80s generation. Furthermore, HealthWorks does not always hire Facebook even they keep up opened Facebook page, which are the touristy social tools in Hong Kong to promote their products or campaigns. Those lead HealthWorks losing the intricacy of the market of Post-80s gener! ation. In addition, Post-80s generation nowadays chase and kick upstairs those novel things. Nevertheless, Chinese medicinal products need much while for researching; it means that HealthWorks would only launch the new products occasionally. Moreover, many shops watch been implementing the VIP campaign which is a good method of figurer memory customers and let the...If you want to get a adequate essay, identify it on our website: OrderEssay.net

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