Image Audit of Olav Thon Real Estates THE IMAGE AUDIT Corporate dialogue 1998-99 ? Describe your organization and do a mini-SWOT analysis of it.
Olav Thon Eiendomsselskap ASA was founded and minded(p) its present structure in 1982. The play along is a lot of the Olav Thon Group. It was introduced on the Oslo Stock Exchange in 1983, and the company has grown considerably since then. The Group is of importly involved in real estate and operations in the hotel and restaurant trade. The companys main strategy is to invest in business properties which is centrally located, oddly in the Oslo area. In the long term, the company aims to carry through the highest possible added value. This may be achieved through redevelopment and streamlined operation of the properties. As of 01.01.98 the companys property portfolio consists of active 350 000 sqm of rental space, and the nub (theoretical) rental value of this portfolio is approximately NOK 408 mill. As of 31.12.97, the company had 1, 743 shareholders. Mr. Olav Thon holds about 62,3% of the shares.
The semi-annual report as at 30 June 1998, shows that the Groups rental and opposite opertaing income for the first six months of 1998 was NOK 211,1 compared with NOK 178 million in the first one-half(prenominal) of 1997. The percentage of shares held by Mr. Olav Thon, did not change.
The profit for the second half of 1998 was anticipated to be in line with the results of the first half-year.
? MINI-SWOT abridgment ? STRENGHTS: ? good maintenance and standard of the real estates ? Safe tenancy conditions solid and secure real-estate management ? Flexibility regarding the size and posture of the premises ? Well established service apparatus, and good ad hominem service ? Attractive premises ? Long experience ? loyal customers ? niches: offices / general business premises, shopping centers and hotels ? situation of premises ? well...
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