Citigroup Strengths

The organization which I will analyze for its strengths and weaknesses is CitiGroup. CitiGroup is the worlds heavy(p)st monetary services conglomerate which operates in 140 countries; it employs more or less 260000 employees and has over 200 Million customers. CitiGroup was formed in the course 1998, following the merger of Citicorp and Travelers Group. Currently Citi is organized in deuce major(ip) segments Citi Corp and Citi Holdings. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad regularise of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. The assembly suffered huge losses during the global financial crisis of 2008 and was rescued after by the US government by a broad bailout. The organization, under the leadership of Vikram Pandit has made enormous strides towards recovery and is widely seen to be on track to profitability. Analyzing such a large and complex organization is no mean task simply Ill do my best to identify its strengths and weaknesses. CitiGroups briny strength lies in its unique global positioning and network. Its Brobdingnagian network spans around 140 countries and has over 15000 offices worldwide.

The company has a customer base of over 200 million. 95% of the parcel 500 companies are Citis Clients. No other financial services organization can match these traits of Citi. The second major strength of Citi is the wide array of products and services which it provides. As mentioned earlier, Citis global operations encompass consumer banking through and through Citi Bank, Securities brokerage through Morgan Stanley Smith Barney, Global Transaction Services and Wealth counselling services. GTS alone manages a global payment flow of $ 9 trillion every day. Third major strength of Citi is its consumer banking business, Citibank and the enthronisation banking division. CitiBank operates in... If you want to get a full essay, order it on our website: Orderessay

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