The Tyre Industry

Introduction According to Hill and Jones (2004 p 37) an attention is a number of companies which set up similar products (services) that please the comparable customer needs. There atomic number 18 nearly one billion drops produced for each one year across the globe (Tyres recycle 2004) and they are one of the more or less important safety components of any vehicle (Consumers Reports 1997). This creates an patience which serves a useful need to all drivers. The industry provides all automobiles with a resilient component for lofty performance. This authorship concentrates on the orbiculate tire industry, but has a token focus on elevator simple machine tyres. Key Players and The market place Share The global tyre industry is mainly dominated by four international tyre manufactures. These are Michelin (France), Bridgestone/Firestones (Japan), Goodyear (United States) and Continental (Germany). Datamonitor (2005) found that, Michelin is one of the worlds lar gest manufactures of tyres with a commercialise piece of ground of over 20% of the world tyre foodstuff. Bridgestone/Firestone is a very close contender of Michelin with 18% of the commercialize share. (Datamonitor 2005). In total, the four leading players in the global tyre and surface industry collectively control approximately 61% of the market value share.(Datamonitor 2004). Continental did increase its global Market share tremendously since 2002. In 2002, Michelin, Bridgestone and Goodyear had nearly 60% of the global tyre market between them.

(Tierney, Palmer, Dawson, Muller 2002) Product run for Tyre manufacturers produce more feed products to result in higher demand and po pularity. Tyres to suit unalike driving co! nditions overhear also been produced, Wet weather tyres are offered by most manufacturers (Mintel 2001). Amongst these developments are also tyres invented with; low-noise, better grip, durability, lower lolling resistance (Mintel 2001). Tyres for high performance have experienced consistent increase due(p) to the increase in popularity of the sports car and 4x4 vehicles (The Tyre Industry... If you want to bear a full essay, wander it on our website: OrderEssay.net

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