The Fashion Channel

The Fashion furrow Problem Definition: The Fashion Channel (TFC) had been productive for many years under Fashion for everyone draw until TCF has approach a competition from two CNN and Lifetime, which started to launch vogue programs. The meat problem is that TFC does not have a breakdown outline that is urgently required to counter the aggressive competition from both CNN and Lifetime, which ar attracting much viewers than TFC does and tar run downing the most kindly segments for advertisers. As a result, TFC is more likely to have declines in its receipts enhancement as long as there is no stiff segmentation strategy that is needed to intensify its competitive position. outer fact Analysis: 1- Cable Network Industry: The revenue for profits channels come from advertising sales and dividing line linkup fees. In this industry, advertising sales are study fortune for TFC to increment its revenue since there is limitation to increase the wire affi liation fees. 2- Market Share: TFC has a trade dower of 80 million out of 110 million correspond households in the U.S. The pretty high number of subscribers to the stock televisions are automatically subscribing to TFC without any extra fees which allowing TFC to reach them. 3- Competitors: TFC is work in a highly competitive environment.

The biggest competitors for TFC are CNN and Lifetime, which are winning advantages of what TFC has already done, also they have created their segmentation strategy and pickings over TFC viewers and advertisers. There is a say-so hazard from the competition of other network channels as well. 4- Customers deportment: TFC customers are adve rtisers and viewers. Advertisers are interes! ted in ratings and demographics of network viewers, so their CPM depends on that. While TFCs viewers are the subscribers to cable operators, who are mainly women from 35-54, however, they are not appealing for advertisers . In this competition, TFC viewers and advertisers are able to switch...If you want to get a full essay, order it on our website: OrderEssay.net

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