Consumer Behavior

Consumer expression Stephanie M. Smith MKT/435 June 28, 2012 Richard Ford Consumer Behavior A customer in a busy segment store walks some for an hour carrying the same two dresses. some(prenominal) dresses ar very equivalent in style and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the serviceman entomb not make a decisiveness. The man has some elements to portion out before he makes the purchase. The man will cipher to consider the style of the woman for whom he is purchasing the dress. He whitethorn consider the price of separately dress. The man can compensate consider whether the woman will like one ornamentalist over the other. He may consider similar dresses seen at another popular store. all(a) of the considerations the man can make are a physical body of consumer behavior. Understanding why a customer will or will not buy, which busisness he or she buys from, and whether he or she wil l return to an psychiatric hospital is what drives a business. Consumer behavior is a key element of marketing.

Consumer Behavior and market Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and throw of products, service, experiences, or ideas to satisfy of necessity and the impacts that these processes have on the consumer and indian lodge (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some taste to the way a consumer makes a decision about a fibreicular product or service. The mind process behind a visit to a true store or a website is also a part of consumer behavior. Organizations want and need to recognise ab! out how a person decides to use certain services or products. The same organizations essential know what thoughts or feelings cover customers away. The knowledge of consumer behavior influences how a company markets to current and authorization customers. Consumer behavior relates directly to marketing. Marketing revolves around what the customer needs and what will satisfy the needs. strike and...If you want to get a full essay, order it on our website: OrderEssay.net

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