Marketing Managment

Marketing Management Assignment 3 3. Identify and dispute what strategicalal Customer Management is and why it is important to companies in contemporary markets. 12/9/2009 IB3A50 0633631 Introduction: In the real era, the gross sales environment is facing radical change. The market is becoming overly saturated with alternative products and services resulting in severe competition within the market place, whilst demand is organism hit by the scotch crisis. With markets facing global economic recession on that point is even to a great extent pressure on companies to perform smash than their competitors in order to survive and secure their market position. The uninterrupted wage increase in node demand for added observe, results in the determination and doing of the traditional sales approach to be scant(p) for the development of companies (Nigel Piercy & adenylic acid; Nikala La ne 2004). A much more drastic and basal approach needs to be adopted. Where at that place is a transformation from the traditional sales approach to a strategic customer management focused approach (Nigel F Piercy & amp; Nikala Lane 2003).

Strategic customer management is a customer lead marketing strategy, with the purpose of providing seamless and top-flight value to the customer (Nigel F Piercy & Nikala Lane 2003). take in selling channels via the internet, are reducing sales be and proving to be a more viable option for picture transactions, the traditional sales force domain, as a result, is shrinking. date 1.1 illustrates the shrinkage of the sales force domain. Compani es such as dingle adopted the internet base! d direct sales channels, proving to be very profitable, but in addition to this for their major customers they proceeding field account executives and sales representatives. Their strategy is such that they fuse the internet channel with the sales process so as to, develop the sales process into the order making stratum and placing as much order taking as possible...If you fatality to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay