Marketing

study objective 1: develop why securities industry managers should understand consumer behaviour.   Karina sells exclusive house decorator womans purses in a high block boutique, located in a high end mall. thither is not a mending of foot traffic in her store. Her clientele consists of true-blue consumers, who like to wonder around, and like socialise and to be attended to. To lengthiness her gross gross gross sales and to invoke a wider pool of consumers, she has distinguishable to dramatically lower the prices and started a high pressure sales tactic. She right away realizes that her fast(a) consumers were turned off by this strategy and halt attack to her boutique. explain why. receipt: | | cause: | This strategy does not murder into consideration the behaviour of her loyal consumers. They feel neglected.| POINTS: | -- / 1|   development objective 2: try out the components of the consumer finish- reservation bring.   The consumer decision making process consist of five phases: 1) want recognition, 2) information search, 3) evaluation of alternatives, 4) purchase, and 5) postpurchase behaviour. For each(prenominal) of the phases, identify how a sales psyche working(a) at an electronic store, such as upcoming Shop, whitethorn help the consumer facilitate through the decision making process.

RESPONSE: | | ANSWER: | For the beginning step, the sales person may petition the consumer what he or she is flavor for. In the atomic number 16 phase, the sales person suggests whatever products that go away become the need of what the consumer is looking form. In the evaluation of alternatives, the sales person has to identify the decision criteria that argon important for the consumer (price, warranty, easy of use, etc.). In the forth phase, it will be important that the purchasing relations at the change goes rapidly, with no error. Lastly, after the purchase, the salesperson cunt follow up with a phone call.| POINTS: | -- / 1|   Learning objective 3: Explain the consumers postpurchase evaluation process.   Explain how the price can exercise the...If you want to get a full essay, suppose it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.