Micromarketing can be defined as.....Also uses the jelly belly company as example.

Micromarketing can be defined as tailoring returns and programs or services to the needs and wants of individuals and groups, including topical anaesthetic marketing and individual marketing. The condition local marketing refers to tailoring brands and promotions to the needs and want of local groups, such as cities and neighborhoods. Individual marketing is tailoring the product or service to one individual, also known as one-to-one marketing.

Some examples of this include restitution policies and complexion make-up. Insurance policies must be changed according the customer. A policy for a male differs from a female, smoker and nonsmoker, age and many other(a) factors in day-to-day living. Make-up must also sound the customer. Light skinned individuals prefer a unveiling swallow in color to match their skin tone. Cover miss and many other cosmetic companies also provide foundation for skin types, such as oil control.

For the Jelly tumesce Company I propose the following:

Better Discounts. At the prior term the only discounts Jelly swell up offers is for purchases with a minimal of $500. Spending $500 at JellyBelly.com is not that hard, however after(prenominal) spending the $500, the only discount is 10%. Below is a chart taken from http://jellybelly.com. For average consumers, the discounts are highly outrageous. I believe they should start lower to allow mundane consumers to take advantage of these discounts.

Merchandise Total:         Discount:         

$ 500 - 1,499.



99         10 %         

$ 1,500 - 2,999.99         12 %         

$ 3,000 - 5,999.99         15 %         

$ 6,000 - 14,999.99         20 %         

Over 15,000         25 %         

Kids Club. Jelly Belly has no Birthday Club or any other kind of club for kids. By establishing a kids club, the company could put up out coupons for a free sample at the time of the birthday. This would bring the parents in therefore bring...

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