Why does McDonalds advertise its hold of the Olympics, its environmental protection activities,…in the bags?
Because some of these advertisements gives the impression to consumers that they argon a good supportive company
The company is interested in attracting more long-term customers
By drawing away from the detail that there food is not healthy they put the help on something else
The company is trying to enhance there securities industry of corporate laws
CSR:
The kind responsibility of corporations to enhance cabarets welfare
OBJECTIVES
1.Introduction
2.Two views of CSR:
a.Shareholder View
Maximizing shareholder value in the long run enhances societys welfare
Problems with Shareholder View of CSR
Examples: Bhopal disaster, NIKE, Torontos sweatshops
b.Stakeholder View
hard considerations should be given to stakeholders interest (employees, consumers, local communities) in devising corporate governance decisions
Multi-fiduciary duties, shareholder activism, transparency & public handicraft (internal governance strategies)
Does this work? Consider sweatshops in Toronto
3.
Conclusion
SHAREHOLDER project OF CSR
Maximizing shareholder value/profits ultimately enhances societys welfare
Instrumental View of CSR
Friedman (1970), Jensen (2000)
Social responsibility of corporations is to maximise profits or shareholder value
Within the constraints of law and social morality
Society benefits from profit objectives of corporations:
Job creation,
Supply of high quality, clinical depression price goods and services
Technological innovation
Taxes and Public Funding for Public Service
near STRATEGIES OF SHAREHOLDER VIEW OF CSR
Strategies for competitive advantages
Social investment to name competitive advantage (philanthropic investment in areas related to business e.g. telecom teaches computer to students from local communities)
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