Q1. Visit two local service providers that you believe argon positioned very differently. From your own observation, compare their strategies on the elements of the service trade mix.
Ans 1)
I visited two local service providers ICICI affirm and AXIS BANK, which are positioned very differently according to me.
presently I will show the marketing strategies on the elements of assistance Marketing mix of ICICI imprecate and Axis trust.
INTRODUCTION
ICICI BANK
? ICICI Bank is Indias second-largest bank. The Bank has a network of 1,588 branches and about 4,883 ATMs in India and social movement in 18 countries. A wide range of banking products and financial services are provided by ICICI Bank to retail and collective customers by means of a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture ceiling and asset management.
? ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly owned subsidiary. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry.
The principal verifiable was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses.
AXIS BANK
? Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.
? The Bank was promoted jointly by the Administrator of the specified undertaking of the unit Trust of India (UTI - I), Life indemnification Corporation of India (LIC) and General indemnification Corporation of India (GIC) and other four PSU insurance companies, i.e., National amends Company Ltd, The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.
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