Comparing Two Similar Businesses

Assignment 1: analyze Two Similar Businesses
get at articles about the account statement, business access code, management, and marketing of
Assignment 1: Comparing Two Similar Businesses
Due Week 2 and worth 280 points

Access articles about the history, business approach, management, and marketing of Amazon.com and B revisions Books. Amazon (primarily an online al-Quran and product sales site) started in the mid 1990s and was non take inable in the first few years yet has grown and become very prosperous and highly profitable. By contrast, Borders bookstore, which started in 1971, was successful and profitable up until 2004. Borders filed for Chapter 11 in 2011.

Write a 5-6 page paper in which you:
1.Describe the history and core business of for each one comp any(prenominal).
2.Compare and contrast the management approach each took to Internet marketing and sales.
3.Analyze 3 reasons for Amazons success despite not turning a profit for the first five to six (5-6) years.
4.Discuss 3 reasons Borders, although initi exclusivelyy successful and profitable, ended up in Chapter 11.
5.Discuss the extent to which the management of each company adapted to changing market conditions.
6.Recommend 3 shipway a company should build in flexibility to foul up its decision-making assist so as to adapt to changing market conditions.
7.



Use at least 3 quality sources to patronize the content of the paper.
Your assignment must:
Be typed, double spaced, use Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a process page containing the patronage of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not include in the required assignment page length.
Explain the decision-making process management uses to develop viable courses of action to a regeneration of management situations.Use...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .