Carlsberg

PART 1

Facts and Development of the companion

1.1 Company information

Guinness Anchor Bhd ( intercommunicate) is a local anaesthetic beer manufacturing company which formed in November 1989. It formed with the roast threaten of Guinness Malaysia Berhad and Malaysian Breweries (Malaya) Private limited. The p bent company of Guinness Malayan Berhad is Guinness abroad Limited (GOL) which own by Diageo Group. Malayan Breweries (Malaysia) Private Limited was wholly owned by the Singapore based company, Malayan Breweries Ltd, which also known as Asia Pacific Breweries Ltd.
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Figure 1.1: newsmongers shareholding structure

Figure 1.1 shows the shareholding structure of Guinness Anchor Berhad. There are two major stockholders in GAB. One of it is Asia Pacific Brewery which is the joint venture between Heineken International Company and Fraser and Neave Group. It is a cay player in international beer industry. other major shareholder is Diageo. Diageo is a good marketer with big portfolio of brands in the market. It is also the worlds leading premium drinks group with various collection of brands crosswise spirits, wine and beers. Guinness Asia Pacific Limited (GAPL) is the joint venture of both(prenominal) Diageo and Asia Pacific Brewery that based in Singapore.



GAPL is the principle shareholder in GAB which owned 51 percents of the companys share. Another 49 percents of shares is belongs to the public. On top of that, GAB is having a richly owned subsidiary which is Guinness Anchor Marketing Private Limited.
The hatful statement of GAB is GAB is an icon in business. prize the world over for delivering exceptional growth in People, Brands and Performance. GAB is holding the business by its business strategy and incarnate philosophy of focusing on the three pillars of strength which is people, brands and performance. The company believes that the continuous investment in their employees, brands and the business are the mark point to enable them to capture the outright market leadership...If you emergency to get a full essay, order it on our website: Orderessay



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