CONTENT| PAGE|
1.0 Executive summary| 3|
1.1 slipperiness Objectives| 4|
1.2 Company Background| 4|
1.3 Case Overview| 5|
2.0 Situational Analysis| 6|
2.1 Marketing Strategy| 6|
2.2 Market Analysis| 8|
2.3 Financial Situation| 10|
2.4 External Environment| 10|
2.4.1 Porters five-spot Forces| 10|
2.5 SWOT Analysis| 11|
3.0 Questions| 12|
4.0 closing curtain and Recommendation| 14|
References| 15|
1.0 Executive Summary
The purpose of this tell is to content amazon.com bare-assed service offering and its excellent node relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazons key al-Qaeda services to businesses in the form of web services. The ultimate reach for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped meliorate many small and big companies in terms of their online figure needs. The most important marketing strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest success factor.
Amazon.com Case submit
1.1 Case Study Objectives
* To investigate, analyze and evaluate Amazon.com external and internal environment
* To content background information Amazon.
coms Customer Relationship Management (CRM)
* To study how Amazon.com can offer its back-end expertise to customers
* To answer questions of underlying representative problems regarding Amazon.com value proposition and its CRM technology offerings
1.2 Company Background
Amazon.com, an e-commerce company was integrate in 1994. Jeffrey P. Bezos founded the company and has been the Chairman since 2000. Bezos wanted a come upon for his company that began with A so that it would appear first in lists, like in phone books. The companys logo is an arrow leading from A to Z, representing customer satisfaction, as it forms a smile. One of the goals was to have every product in the alphabet.
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