Segmentation Disney

2.1 Segmentation What is market ingredientation? It means, dividing the market into distinct groups of buyers in bless to set a product in it and define the marketing mixes. This means, that every unitary has got different needs and wants, so it is necessary to segment the market. on that point are different variables, which can be used to segment a market. 2.1.1Geographical segmentation Geographical segmentation includes the region, where the customers come from. We invest on the whole of the Netherlands and not just on one province or city. The countries population is about 16 meg bulk including urban, suburban and rural parts. We focus on every(prenominal) big communication channel companies of the MICE market within the Netherlands. There is a number of leading multinational concerns in the Netherlands for example casing (Royal Dutch Petroleum), Philips (electronics), Unilever (foods, and other), Heineken (beer), Ahold (retail), ABN AMRO (international banking), ING (international banking and insurance), AKZO (chemicals). 2.1.2Demographic segmentation Demographic segmentation means that you select the market into segments such as age, gender, income, occupation and education etc. We are focusing on a very wide field, people in clean around 25 to 55, male and female, an average income as well as an average education.

Our developed software product dispense is suitable for every kind of person approach path from any social background what makes our product unique! thus far we focus on the major big companies because they have the reckon to finance business trips more easily. 2.1.4 Psychographic segmentation Psychographic segmentation selects potential markets by social class, lifestyle and personal characteristics. We can regard that business people who are interested in our package deal probably be upper-middle class or lower-upper class, eager to take aim them while having fun. 2.2 Target group We created a package deal concentrating on the incentive market. We want to... If you want to get a expert essay, order it on our website: Orderessay

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