Second Life

SECOND LIFE2008Business Background and Marketing MixIn a nutshell , is a 3D digital universe of discourse created by its residents . In 1999 , calcined lime search , Inc discovered a revolutionary form of shargond out pass where individuals scum bag jointly inhabit a 3D practical(prenominal) reality and practic bothy build the world around them . This sh bed experience is now known as , which have residents from all over the globe . Linden Lab itself has worldwide distributed net income with 200 employees , funded by various global investors crossroad is quite a `new thing among people who have not been inform with shared virtual reality experience . Sometimes , gamers and hackers are the ones who are closer to understand the concept beyond the ingathering and its potentials . Originally , it is similar to most popular Massively Multiplayer Online parting Playing Games (MMORPGs ) with two unique characteristics , which are creativity and self-possession . Un unavoidableness most MMORPGs that have a defined come of rules , virtual features and spatial presence , provides an almost unlimited liberty to create your own world . It is literally a world of your own creation , where users stick out perform limitless types of activities from combat dragons to establishing commerce enterprise deals . The second characteristic is ownership This means users substructure own anything they created for a monthly gift , for examples , land , buildings , etc (`FAQ , 2008Because of the nominal boundaries of its usage , the product (virtual 3D world ) has tremendous potentials for logical argument communities the gamer s community or various other types of communities . The product , in time has lately developed more into a real-business tool , where users can food market their product virtually or perform business transactions online by means of their AvatarsIn another world , the passe-partout version of the does not have `only fun and games physique anymore and many of the properties bought within the 3D world are promotional centers for products and services of the real life .

However , because Linden Research believed that there is still a significant business potential of creating the `fun and games virtual 3D world , the teenage was createdFrom the product life cycle (PLC ) point of view , is on growth stage , which characterized by a period of rapid market acceptance and increasing profits . The situation is because the market for virtual reality experience still growsFigure 1 Product Life CycleSource : Internet Center for Management and Business nerve 2004 , `The Product Life Cycle , [Online] Retrieved February 15 , 2008 from http / entanglement .quickmba .com /marketing /product /lifecyclePriceThe Grid can actually be easily built in our PC . The software itself can be downloaded for abandon . Even the basic accounts are free . Users start paying for anything once they decide to establish a clear presence in the virtual world , like creating an additional basic account which cost users 9 .95 per month , and creating buildings which required users to pay a monthly lease fee based , depends upon the land and buildings users have created . This original design (with...If you want to get a full essay, order it on our website: Orderessay

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