Definition Of Power

_i_Page 1The index of the portion media is a controversial issue that concerns on how media cease change our lives . Since people media is a technology-based industry , developments can further affect the scope of its power Broadcasting transmitters , communicate , television , and the internet ar some of the technological aspects and facilities in which the mass media industry makes talk possible . Technological developments continue to aid the rapid expansion of the mass media . These developments in communication made the communication process faster cheaper , and more hearty to opposite endings in various countriesIn to fully understand the power of mass media , the industry repeatedly used the term `media and culture in television , music print , and even movies , to cater audiences of all races . For example the proliferation of crime , violence , and conflicts associated with the Hispanics as seen in the newss or the consciousness and the fight of the black Americans against racism presented on television and film The term `media and culture presented the diversity of media to picture better representation of all cultures in the societyMass media target their messages to the largest universal denominator which is the majority of their audiences in to reflect and respond on the different messages the media have presented (Hiebert , 353 . The bias towards the different cultures is eliminated once the target audiences be specified . Mass media sees to it that ethnic diversities are better equal in various advertisements and promotional materials to cater more audiences in a diverse society to strengthen the power of mass media .

Therefore , the power of the mass media lies to the majority of their audiences who are convinced(p) and manipulated by what they see on television sets and newssAll over the surface area , thousands of people are engaged in the business of curveable messages for the mass media that will further their cause of power to mold people . The _Page 2media , as the spectators have seen , are used to avouch and interpret messages . But they are also used to raise causes , to persuade others to act or believe , accept or understand what the media have presented to their audiencesHowever , the power of the media can also be translated to propaganda like the advertisements seen on television and print media . Propaganda on the reverse , is the communication of facts , ideas , or opinions for the benefit of the communicator for profit purposes . Whatever propaganda it may be , it is not for the sake of the audiences but only for the political party paying the air time to play their advertisements and entice the consumers of mass media to buy their products for profitTo further define the power of the media , propaganda is any approach to persuade another person instead of educating them with a considerably deal of information presented in the advertisements . Media consumers minds are changed by propaganda . Audiences are conditioned by the information repeatedly seen . Therefore , propaganda increases...If you indispensability to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .