Tweeter Etc?

TUJEETER ETG. O n August 16, 1996, Sandy Bloomberg, founder and chief operating officer of Tweeter etc., reflected on the recent history of his small, upscale modern England retail merchant of consumer electronics. Tweeter had grown from a 13-store scope with $35 million in annual sales in 1991 to a 21-store chain with $82 million in annual sales in 1996. Bloomberg had perpetually attributed part of this growth to Tweeters \Automatic Price Protection policy, which had been implemented in 1993. Under Automatic Price Protection (APP), Tweeter monitored local newspaper ads and automatically mailed a refund check to a consumer if an item purchased at Tweeter during the past 30 days was publicize for a lower price by a competitor. cardinal recent developments in the marketplace gave Bloomberg reason to reflect on APP, however. First, on May 16, 1996, Tweeter ventured outside its traditional New England al-Qaeda and purchased a controlling interest in Bryn Mawr Stereo, another small, high-end consumer electronics chain based in suburban Philadelphia. One year earlier, Bryn Mawr had adoptive Tweeters Automatic Price Protection policy, but up to the snip of Tweeters purchase, had failed to see any significant impact on sales.

Second, on June 16,1996, Nobody Beats the Wiz (The Wiz) opened a 50,000 square foot electronics retail outlet in suburban Boston, the second of ten outlets planned for the New England market and the commencement ceremony in Greater Boston. The Wiz, a nationally recognized New Jersey-based discount retailer, threatened to change the playing field in the already highly competitive New England audio and film consumer electronics market. Three years earlier, Tweeters introduction of APP had received national machinate coverage in T h e ring Street Journal (see Exhibit 1). Now, Bryn Mawrs seeming lack of m~ssion Harvard Business School. of The Consumer Electronics lndustrq The United States M a r k e t In 1995, consumer electronics was a $30 billion manufacture in the United States, as measured by... If you want to select a full essay, order it on our website: Orderessay

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