Tata Nano

Introduction Of NANO In Auto Sector Great things come in small packages and so is NANO, peoples elevator car. Mr. Ratan Tata envisioned that every Indian must own a four wheeler, most petty(a)-priced car with all basic facilities in any separate expensive car. And today the most awaited car is a part of the ever growing automobile sector. Ratan Tata, the chair of Tata Motors, began development of the worlds cheapest production car in 2003, shake by the number of Indian families with two-wheeled rather than four-wheel vehicles. It was however not a easy start for the Tata family. afterward much speculation, Tata Motors announced on May 19,2006 that it will be manufacturing Tata Nano from Singur, West Bengal. The introduction of the Nano received media attention due to its targeted low price. TheFinancial Times reported: If ever there were a symbolization of Indias ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. Rival car makers including Bajaj Auto, Fiat, superior general Motors, Ford Motor, Hyundai and Toyota Motor have all expressed following in building a small car that is affordable to more(prenominal) middle-class consumers in emerging markets. The bulk of gather up there is for small cars because people are much more sensitive to fuel prices.

The Nano is alleged to have severely stirred the use car market in India, as umpteen Indians opt to wait for the Nanos release rather than buying used cars, such as the Maruti 800 (Suzuki Alto), which is considered as the Nanos nearest competitor. Sales of mod Maruti 800s have dropped by 20%, and used ones by 30% following the unveiling of the Nano. As one automotive diary keeper summarises; People are asking themselvesâ€"and usâ€"why they should pay, say, 250,000 Rupees for a Maruti Alto, when they can wait and get a brand unused Nano for less in a few months time, a car that is actually bigger OVERVIEW: Never before has a unmarried project in India generated so much of interest at the global... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.