Mcdonalds Strategic Audit

According to a McDonalds corporate press release: im lovin it is a key part of McDonalds business strategy to concern with customers in highly relevant, culturally significant ways nigh the world. Translation: the focus groups they used happen to listen to dab and hip-hop. In an effort to show that McDonalds is down with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being ninth most valuable denounce in the world which has replaced the US army as the populations largest job training organization &Controls the market percent of more than 3 food range of mountainss taken unneurotic in America started in 1940. McDonalds Corporation (MCD) is the worlds largest chain of fast food restaurants, serving nearly 47 jillion customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. more(prenominal) recently, it has begun to offer salads, wraps and fruit. Many McDonalds restaurants have included a vacation spot for children and advertising geared toward children, and some have been redesigned in a more natural style, with a particular emphasis on harbor: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

Company has also expand the McDonalds menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness. Each McDonalds restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonalds revenues grew 27% over the three years destination in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion McDonaldss success is the result of superior... If you want to get a fully essay, order it on our website: Orderessay

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