International Expansion: Jollibee

EXECUTIVE SUMMARY Jollibee was able to attain a free-enterprise(a) payoff all over McDonalds by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to leave to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad, his transnational strategy of planting the flag and targeting expats was executed haphazardly and resulted in losses for the firm. His eventual dismissal was largely due to his unfitness to manage intra-firm tensions. The arrival of Noli Tingzon marks a critical juncture for Jollibee, where it will begin entering the US market. The key to Jollibees achiever in Daly City will be its expertness to prevail a local partner that can leverage its organisational advantage, while navigating the challenges of conducting business in the United States. I. Creating Competitive Advantages in the Filipino market Jollibees success in its home market essential as a result of its ability to better flirt the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983, Jollibee was still able to deliver a production that was both cheaper and better tasting than that of McDonalds.

The ability of Jollibee to adopt its scorecard to local tastes, as well as the 5 Fs of its operations management are two organisational capabilities that led the companionship to develop a competitive advantage over McDonalds. The ability to push forward the Champ burger highlights another source of competitive advantage that was recognized by Tom Kitchner: flexibility. As adept of the 5 Fs, flexibility was an asset that Jollibee, could leverage more advantageously than McDonalds. As a younger company, Jollibee has the ability to adapt its carte items without jeopardizing its brand image. It also has the advantage of having a flatter organizational structure that allows it to respond to changes in... If you want to get a blanket(a) essay, order it on our website: Orderessay

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