AN INTERNATIONAL BUSINESS PLAN A detailed international crease plan is an essential element in the implementation of an stiff export strategy. The plan moldiness consider company resources, expose specific markets, and establish specific plans for dealing with marketing, legal, manufacturing, personnel, and financial elements. Finally, it must include a schedule for implementing the plan. I. Executive summary A. Key elements of the plan B. description of business and stone pit markets C. Brief description of management team D. abbreviation of financial projections II. Business history A. History of company B. Products-services offered and their unique advantages C. Domestic-market be D. Foreign-market experience E. Production facilities F. Personnel-international experience and expertise G. Industry structure, competition III. Market Research A. Target countries 1. Primary 2. Secondary 3. Tertiary B. Market conditions in target countries 1. Existing demand 2. Competition 3. Strengths and weaknesses of the economy-barriers to entry, etc. IV. Marketing decisions A. Distribution strategies 1. Indirect exporting 2.
manoeuvre exporting 3. Documentation 4. Direct investment, strategic alliances B. Pricing strategy C. Promotion strategy D. Product strategy V. Legal decisions A. component/distributor agreements B. Patent, trademark, copyright protection C. Export/import regulations D. ISO 9000 E. Dispute resolution VI. Manufacturing and operations A. location of production facilities for exports B. Capacity of existing facilities C. Plans for expansion D. Product modification undeniable to adapt to local environment VII. Personnel strategies A. Personnel... If you want to get a full essay, order it on our website: Orderessay
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