Impact of Socio-Demographic Factors on Consumption Patterns and Buying Motives...

Archived at http://orgprints.org/00002736/ Proceeding of the 1st SAFO Workshop, Florence, Italy 211 Impact of socio-demographic factors on consumption patterns and buying motives with respect to positive dairy products in Switerland J. Sanders and T. Richter Research Institute of Organic Agriculture, Ackerstrasse, 5070 Frick, Switzerland Introduction In the 1990s, the Swiss extreme dairy securities industry experienced an enormous expansion with annual product rates of 1015%. In 2001, approximately 191,000 tonnes of natural milk were produced. This corresponds to 4.9% of the overall milk production in Switzerland (Hamm and Gronefeld, 2003). This market expansion was clearly driven by a growing demand, which in turn was closely connected to the marketing activities of the major retailers (Richter and Sanders, 2001). Today, however, the accompaniment has changed. While in the past, the demand for organic milk was typically higher(prenominal) than supply, there is currently an oversupply with approximately 7 one thousand thousand kg of organically produced milk that cannot be sold as organic milk (Bio Suisse, 2003). A similar development is likely for the nigh years.

Since the number of organic buyers will not increase anymore provided by the fact that organic food is available in the shelves of retailers, it is necessary to develop more target free radical and product group specific marketing strategies in Switzerland based on an in-depth arrest of organic consumer attitudes and consumption patterns. Through this strategy, it might be practical to achieve a further growth of the currently saturated market. The get down of this paper is to present and compare consumption data and visual sense results from three different sources, in order to give a comprehensive examination overview of the socio-demographic profiles of organic consumers and, in particular, of consumption patterns and buying motives with respect to organic dairy products. Based on these data, recommendations for improved marketing measures for... If you need to get a full essay, order it on our website: Orderessay

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