Physicians Preference in Sales Reps

Findings showed that most physicians reported luxuriously levels of happiness with the services of preferred companies and positive relationships between satisfaction with services and financial success of the pharmaceutics commercialize was shown. inspection and repairs were related to to service quality and service performance of the gross revenue object lesson. Service quality referred to services such as literature service, educational events, and company image. The service performance was related to the personality of the good example and their ability to convey information effectively. The personality and ability of the pharmaceutic sales representative was now being studied.

New stuffs on the pharmaceutical market and effects of drug publicise occupy an increased understanding of the relationship between physicians and pharmaceutical sales representatives. Martin (2004) reported that the global pharmaceutical market is putting pressure on prices and patent expirations. North America is the primary driver of this growth but Canada is outpacing the United States. The slowdown in the U.S. market is expected since patent expirations of major drugs such as omcprazolc and fluoxetine reduced the value of sales. Findlay (2002) pointed out that mass media drug advertising is a factor in increased spending on prescription

Andaleeb, S. S.,?& T all(prenominal)man, R. F.?(1996). Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: An exploratory study.?Health Marketing Quarterly,?13(4),?79.

Adibisedeh, S., Ang, J., Che, A., Cho, M., Gandarilla, D., Hardisty, D., Illangasekare, S., Klang, A., Loya, B., & Ng, A. P. (2001). Differences in gender perceptions crosswise race and gender: A web-based survey. Stanford University. Found online at: hypertext transfer protocol://austin.che.name/docs/gender.pdf

For Part II the participant will rate their pharmaceutical sales representative with regard to job duties.

Examples of questions are "My pharmaceutical sales representative provides excellent service," "My pharmaceutical sales representative schedules appointments in advance and spends ample time going all over drug information," "My pharmaceutical sales representative provides me with updated drug information," "My pharmaceutical sales representative provides free samples."

A brief check of the literature pointed out factors related to the topic of physicians' perceptions of gender with regard to pharmaceutical sales representatives. Early studies of physicians' perceptions of pharmaceutical sales representatives focussed on whether they found this group to be important to their utilise and why, later studies began to investigate factors such as representative personality. The period global pharmaceutical market demands that physicians and pharmaceutical companies consider all factors related to client satisfaction and sales. Since research has demonstrated the jar of advertisement on pharmaceutical sales, current investigations are enkindle in understanding all factors related to sales representatives and customer satisfaction and this includes representative characteristics such as gender. Wright and Lundstrom (2004) proposed that a approaching study use a model that includes the physicians' perception of the set of the representative and the physicians' percept
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