New Beetle

marting Application Project Volkswagen New overhang by Nichole J. Thurm Principles of Marketing Dr. Steve Corbin celestial latitude 10, 1999 Table of Contents Description and Attributes..........................................................................2 Strengths, Weaknesses, Opportunities, Threats.......................................2-5 Position of the Product in the Marketplace.............................................5-6 Market Segmentation..................................................................................6 Target Markets.........................................................................................6-7 Competitor Analysis.................................................................................7-8 Social Responsibility/Ethics/ wakeless/Political Environment......................8-9 Distribution/Place Characteristics...............................................................9 Promotion Characteristics....................................................................10-11 Price Characteristics............................................................................11-12 world-wide Marketing Opportunities.....................................................12 Internet Opportunities....................................................................

......12-13 Summary of Total Marketing Activities..............................................13-14 pen Citations..............................................................................15-16 Professor Comments.................................................................................17 1 Description and Attributes The Volkswagen New Beetle is a recreated pas seul of the original Volkswagen Beetle that was sold between 1938 and 1975. The New Beetle was released on the market late in 1997 as a 1998 model and is currently in its third year of production. The stylish New Beetle has been accepted with open arms by the American automobile drivers... If you want to get a generous essay, order it on our website: Orderessay

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